Cape Town Tourism has launched an ambitious campaign to entice people to visit the Mother City. The landmark initiative is a first-of-its-kind and it’s called the Find Your Freedom immersive travel experience.
It is an interactive interface that uses game-style graphics to empower global travellers to choose their Mother City adventure.
The options are:
Fearless Foodie
Nature Warrior or
Urban Adventurer.
It is hosted on the Cape Town Tourism website. Visitors are welcomed into an immersive world by an enchanted African storyteller, who urges them to choose their guide, to navigate the Metropolis.
The CEO of Cape Town Tourism, Enver Duminy says, “Find Your Freedom uses the latest digital technology to immerse viewers in unique Cape Town choice-driven video experiences. You choose your guide. You choose your adventure. It’s an interactive journey from start to finish.”
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