The Western Cape Education Department says the #CommitToFinish campaign seeks to encourage, motivate and support Grade 12 learners right up until their NSC examinations.
While matric attendance at schools is at 90%, the Department says it does not want to see learners dropping out or self-doubt creeping in.
“These learners have worked so hard for the past 12 years to reach this point and we want to support them in finishing their matric year. This choice will change their life and the life of those around them. Hence the campaign line – You will thank yourself later!”
The campaign focuses on the “Future You” thanking the younger version for making the right choice to finish their matric year.
Using the AE Face Tool the Department filmed three Grade 12 learners from Parel Vallei High School and transformed their faces into an older-looking version of themselves.
“This allowed their future selves to thank their younger selves for making the choice to finish their matric year.”
Grade 12 learners will be encouraged to pledge their commitment on a website created for them – www.CommitToFinish.co.za – where learners can #CommitToFinish their matric year and access various resources available to them.
https://www.youtube.com/watch?v=fEmezAnErkg
