For many South Africans, the things that put a smile on our faces also come with a price tag, from a weekend away or favourite coffee to a night out with friends and family. A new survey by Operation Smile South Africa has revealed what South Africans are most likely to spend money on to put a smile on their faces.
What South Africans spend to make themselves smile
Holidays or weekends away came out on top, with 52% of respondents choosing them, followed by coffee or a favourite drink at 47% and nights out with friends or family at 42%. When asked which of these things they spend money on most often, coffee or a favourite drink took the top spot at 19%. This was followed by hobbies, sport or leisure at 18% and gifts or treats for others at 15%. For most people, the money spent on these small moments of happiness feels worthwhile.
Operation Smile gives a smile back to those in need.
The survey also found that South Africans are willing to spend money to make someone else happy. We recently observed World Smile Day and one of the most important organizations in the world is Operation Smile. They literally put smiles back on peoples’ faces by providing cleft palate surgeries for those in need. We caught up with their Executive Director Sarah Scarth to find out what they have planned for the next few months.


