The era of swopping and borrowing Tupperware “bakkies” may be coming to an end in Southern Africa, as the iconic kitchenware brand prepares to cease operations in the region.
From 31 December 2024, Tupperware Southern Africa will no longer manufacture or distribute its much-loved containers, marking the end of an era for local fans of the brand.
This development follows the September filing for Chapter 11 bankruptcy protection by Tupperware Brands Corporation, the US-based company behind the brand. While parts of the business were sold and licensing agreements extended in some regions, Southern Africa did not make the cut.
In a statement issued on 29 November, Tupperware Southern Africa confirmed its closure, citing the lack of manufacturing equipment as a key hurdle.
“The company has issued Voluntary Severance Packages across the entire company, with services terminating on the 31 December 2024. Thereafter, any remaining staff that had not accepted the Voluntary Severance Package, will be laid-off from the 1 January 2025,” said Justin Korte, in a statement on Tupperware Southern Africa’s Facebook page.
According to Reuters, the decline of Tupperware has been attributed to multiple factors, including its outdated direct-selling model, intense competition, and shifting consumer preferences. Reuters says efforts to embrace online and retail sales did not work, as post-pandemic demand in key markets plummeted.
READ MORE: REUTERS: Lifting the lid on Tupperware’s troubles
While Tupperware’s colourful containers may remain a staple in cupboards across the globe, Southern African customers will need to cherish their current stock or return borrowed items to their rightful owners.
