The Western Cape Blood Service (WCBS) has launched a blood donation campaign which highlights the impact that a single donation can have on another person’s life. The series of videos places the donor in the spotlight, focusing on the personal relationship that donating blood creates with the possible recipient.

WCBS introduced unsuspecting donors to recipients whose lives they may have saved, by donating blood.

Take a look at Inkie Lotter and Aislinn Louis’s story here: