The National Consumer Commission has launched an investigation into the conduct of Elgin Fruit Juice, the supplier of 100% Apple Juice Concentrate.

This follows a recent recall of 100% Apple Juice by Coca-Cola Beverages, Pioneer Foods and Woolworths.

The toxin found in these batches of fruit can cause vomiting, nausea and gastrointestinal disturbances, according to the World Health Organisation.

Acting National Consumer Commissioner Thezi Mabuza says based on information provided to the NCC, the NCC has reasonable grounds to believe that Elgin Fruit Juice supplied goods that are unsafe or pose a potential risk to the public.

Mabuza believes that the investigation will help the Commission understand the nature, causes, extent and degree of the risk to the public.

If the investigation reveals that Elgin Fruit Juice (PTY) LTD contravened the provisions of the CPA, the Commission will refer the matter to the National Consumer Tribunal where we will be praying for an administrative fine of 10% of their total annual turnover or R1 000 000 (One million rands) whichever is the greater.