Wilderness Search And Rescue (WSAR) has launched a powerful new safety slogan: “Safe My Mate”. To hear more about it Ryan spoke to David Nel from WSAR, as well as Murray Williams – the brother of the late Kim Williams, who tragically lost his life on Table Mountain 5 years ago to this day.
The name cements the commitment, of every civilian and rescuer, to keep each other safe in the outdoors – together. The campaign drives three key messages:
1: We prepare for the outdoors, to be safe – and watch out for each other
2: We help our South African and international visitors to be safe
3: We unite as rescue teams, and keep each other safe, as we serve others
“Safe My Mate” is a rallying call to keep each other safe in the great outdoors. The new WSAR slogan echoes the ethos of: “I am (safe) because you are (safe).”
