It’s more than just a coat of paint- it’s the entire movement and
message behind it.

Listen to the conversation with Christopher Thorpe, Spokesperson for the Pinky Promise Movement on The Honest Truth with Benito Vergotine here: Pinky Promise against Gender Based Violence

The social climate in South Africa lately, has been disconcerting to say the
least and has resulted in several groups of individuals displaying that strength
in numbers. Ultimately driving the issues forward, allowing it to be heard and
tackled. Within the same sphere of thought the Pinky Promise movement
aims to initiate an unbreakable commitment in support of multiple social
issues concurrently. Protests are done out of anger and carry huge negativity
but Pinky Promise has a positive and lasting approach.
The movement is built around the concept of having your pinky finger nail
painted in a specific colour to represent your support of a particular cause
(such as gender-based violence) with each having been colour coded for
representation. The movement is about creating positive energy and
awareness of a cause and as a vehicle to raise and channel funds to worthy
charities. Pinky Promise wants to instil a typically identifiable way of showing
one’s support towards a campaign, issue or cause that will live on beyond a
peaking interval of interest. By targeting a set of issues that are ongoing and
life-long the initiation of the movement will allow for a painted pinky fingernail
to become the norm in showing consistent support- thus spearheading its
importance.
Are You Man Enough?
Pinky Promise wishes to disrupt the mainstream indicators pertaining to the
outwardly display of nail polish and its gender-based association. Blurring the
lines between masculinity and femininity, the movement begs the questionHow can the smallest digit on your hand become the most powerful? Let’s
support a social campaign that skews societal indicators and that sparks
curiosity.
How does it work?
Each participant will donate R20 and have their pinky finger nail painted with
the movement’s aim is to have 1M South Africans participate by 16
December 2019. Should you wish to paint your own pinky fingernail, you may
make use of the digital payment gateways for ease of donation.
Other forms of initiation and donation can be done at various Sorbet
branches- the official nail polish sponsor as well as a selection of nightclubs
and bars that have a thriving social atmosphere. The Pinky Promise cocktail
was created in association with Hope Gin and Fitch and Leedes Grapefruit
Tonic and can be purchased at these venues with the collaborative effort of
having your pinky fingernail painted.
Ask yourself, if I am not for it, am I against it?
The social upheaval pertaining to gender-based violence in the country has
flagged a sensitivity and sensibility factor behind the types of movements we
engage in. Let’s unite and commit to an initiative that becomes second
nature. Let’s unite and stand up for what we believe in. Let’s unite in
showcasing how a painted nail turns simplicity in one into complexity in
numbers. Let unite as we #pinkypromise.
For more information about the Pinky Promise movement visit the website:
www.thepinkypromiseorg or Instagram page: @thepinkypromise_sa