Cape Town’s Haven Night Shelter in Green Point is set to host The Street Store on the morning of April 12, from 9 am to 11 am.

This rent-free, premises-free, and cost-free pop-up store for those in need has become a global movement, with over 1,100 stores established since its inception 11 years ago.

This latest event is the result of a partnership between The Up&Up Group and fashion retailer Old Khaki.

Their campaign, “Last Season is So This Season,” has encouraged individuals to rethink their approach to clothing by embracing the circular economy and the power of giving.

Old Khaki facilitated the initiative by setting up dedicated Street Store clothing rails in its stores, inviting customers to donate pre-loved garments.

While these collection points remained open until the end of March, additional clothing donations are still being accepted at The Up&Up Group’s (formerly M&C Saatchi Group) campus in Cape Town throughout April.

Old Khaki has also pledged a portion of its own merchandise to support the initiative, while a collaboration with Unilever will provide toiletries for attendees.

A key principle of The Street Store is to restore dignity by allowing individuals the opportunity to choose their own clothing rather than simply receiving handouts.

The event takes place amid increasing scrutiny of the fashion industry’s environmental impact.

In 2024 alone, the industry contributed 1.2 billion tons of greenhouse gas emissions—a figure projected to rise by 50% by 2030. The “Last Season is So This Season” campaign aligns with The Street Store’s broader mission of reducing waste, promoting sustainability, and fostering mindful giving.

Nival Maharaj, Street Store spokesperson at The Up&Up Group, emphasized the initiative’s transformative effect.

“The Street Store encourages us to be more conscious of our actions and how we can contribute to a circular economy. Instead of adding to the tons of used clothing that end up in landfills, donations can give someone the chance to wear an outfit to a job interview or a matric dance. The impact is immeasurable.”

Odile Hufkie, Head of Marketing at Old Khaki, echoed these sentiments.

“Partnering with The Street Store was a natural fit for us as we strive to make a lasting impact. It has been inspiring to see our in-store installations motivate people to reconsider their consumption habits while also supporting those in need. We eagerly anticipate the upcoming Street Store in Green Point, where last season’s fashion will bring meaningful change to people’s lives.”

With its focus on sustainability, dignity, and community upliftment, The Street Store continues to redefine how fashion can be a force for good.