The Freedom To Wish campaign is back this Tourism Month! You can have one of your wishes to be a tourist in the city come true, if you send in a motivation to Cape Town Tourism and the City of Cape Town.
The Freedom To Wish campaign is back!
The CEO of Cape Town Tourism, Enver Duminy says Freedom to Wish is about giving locals the chance to nominate someone they love to have their tourism experience wishes come true.
MORE ABOUT: Freedom To Wish
He added, “We live in the Greatest City on Earth. We firmly believe that Capetonians should have every opportunity to experience the cultural, natural and historical richness of our home, first-hand.
“Freedom to Wish is our way to give back and make our people’s wishes come true.”
Duminy says not everyone can afford a ticket up the cableway, a helicopter flip over the city, a walking tour with a qualified tour guide through a community in Cape Town or the wealth of other treasures the city is renowned for.
“We want to give more Capetonians the chance to experience these gems and others, by grabbing our wands and being their personal fairy godparent!” added Duminy.
Cape Town Tourism last year launched Freedom to Wish to help tourism recovery by making local Capetonians’ travel dreams come true. The venture was a phenomenal success. It shone the spotlight on the city’s attractions and boosted the small business sector. It also encouraged the City and Cape Town Tourism to once again celebrate Capetonians over tourism month.
How it Works:
Capetonians can nominate themselves or their loved ones by sharing their tourism wish within their city. Wishes to the value of +R150 000 were granted in 2022, boosting communities around Cape Town and empowering small businesses in the tourism sector. This year, the initiative will showcase something for every kind of traveller to enjoy around the metro, with different activities to choose from.
MORE ABOUT: Tourist Arrivals exceed pre-pandemic levels
The Mayoral Committee Member for Economic Growth at the City of Cape Town, Alderman James Vos says he’s hoping that Freedom to Wish will encourage even more domestic tourism.
“In July 2023, the Mother City recorded an impressive 91% recovery compared to 2019 in international and domestic arrivals, showing great signs of recovery in our tourism sector. This sector plays a major role in our economy, and we encourage Capetonians to participate and enjoy all the experiences available in their own city.”
‘Freedom to Wish’ runs until 27 September. Simply WhatsApp CTT on 072-662-0626 or send your 60 second video or email to firstname.lastname@example.org with your nomination, desired experience and a short motivation, and your wish might become a reality.
READ MORE: The Greatest City on Earth
MORE INFORMATION AT https://www.capetown.travel/.