Long4Life CEO, Brian Joffe to step down from his position

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By Smile Staff Reporter


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The company, Long4Life, has announced that its CEO, Brian Joffe will step down from his position.

Long4Life owns the beauty-salon chain Sorbet, as well as Sportsmans Warehouse.

Joffe will give up the job at the end of February next year, but will assume the chairmanship at that time.

The company says a new CEO will be appointed.

Joffe founded the conglomerate Bidvest in 1989.

He left that company and started Long4Life in 2016.

The company also has a beverage division, which owns brands like Score energy-drinks and Fitch & Leedes soda mixers.

Smile Staff Reporter
Smile Staff Reporter

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