17.9 C
Cape Town
Wednesday, May 13, 2026

Long4Life CEO, Brian Joffe to step down from his position

Published on


Add Smile FM on Google

The company, Long4Life, has announced that its CEO, Brian Joffe will step down from his position.

Long4Life owns the beauty-salon chain Sorbet, as well as Sportsmans Warehouse.

Joffe will give up the job at the end of February next year, but will assume the chairmanship at that time.

The company says a new CEO will be appointed.

Joffe founded the conglomerate Bidvest in 1989.

He left that company and started Long4Life in 2016.

The company also has a beverage division, which owns brands like Score energy-drinks and Fitch & Leedes soda mixers.

Latest articles

Springboks gearing up for next challenge with second Bok alignment camp

 Springbok coach Rassie Erasmus on Wednesday named a “purpose and goal-driven” 40-man squad for the team’s second in-person alignment camp in Cape Town next...

WCBS Warns of Critical Blood Shortage After Storm Disruptions

  The Western Cape Blood Service (WCBS) says the recent weather conditions have placed severe pressure on the service, as it was unable to collect...

Wet weather continues on Tuesday, but less damaging winds

 Severe weather has battered the Western Cape over the past few days, with flooding, strong winds and widespread disruption reported across Cape Town and...
error: Content is protected !!