It's not just the kids obsessed with the little shop craze

It’s not just the kids obsessed with the little shop craze

Published on

21 October 2024

It’s one of the smartest marketing exercises in the country – the Checkers Little Shop collectible items. We know your kids go crazy for them and some schools have even started banning them. But it’s not only the kids that go crazy for the mini air fryers, delivery trucks, rice packets, and small coffee jars.

Phil de Lange

Phil de Lange is the producer of the Ryan O'Connor Breakfast show and has been with Smile 90.4FM since it's inception in 2013. Through his work on the breakfast show he has won two national radio awards. He has been in broadcasting for 15 years and has honed his talent at 6 different radio stations. Outside of radio he is also a podcast producer and award winning stand-up comedian.