Representatives from Cape Town’s film and production industry picketed outside Parliament on Wednesday to highlight growing concerns over the national government’s handling of the National Film Incentives scheme, warning that delays in rebate payments are threatening jobs and investment in the industry.
Mayoral Committee Member for Safety and Security, JP Smith, joined the picket in solidarity with industry stakeholders, saying the slow pace of rebate payments has negatively impacted both local production companies and foreign investors.
He noted that the incentives, administered by the Department of Trade and Industry, were originally designed to stimulate local production and attract international investment, but are now failing to achieve that goal.
“The film sector plays a central role in Cape Town’s local economy and has become one of our city’s most globally competitive industries. Its performance not only stimulates local economic activity but also enhances South Africa’s international reputation as an efficient and attractive destination for film production.” added Smith
However, multiple stakeholders have raised concerns with the City’s Events and Film Department about significant challenges in accessing national film incentives needed to secure investment.
The impact of these challenges is becoming increasingly evident. The film industry supports more than 30,000 jobs in Cape Town, many of which are now at risk due to declining investment.
Between 2021 and 2024, employment dropped sharply, with full-time equivalent jobs falling from 4,943 in 2021 to 884 in 2024, representing an average annual decline of 43.6%.
Investment in film production has also decreased dramatically, from over R6 billion in 2021 to approximately R962 million in 2024. Smith warned that these trends pose a serious risk to job creation, investment, and the long-term sustainability of the industry.
The City of Cape Town has reportedly sought engagement with the national government on the issue. A meeting requested through the Mayor’s office was scheduled for 23 January 2026 but was cancelled, with subsequent attempts to secure a new date proving unsuccessful.
“We will continue to do everything in our power to help kickstart the National Film Incentives – in the meantime, the local film industry is reminded that the City established a Film Fund that offers support.”
