Cape Town is preparing for one of its busiest months, with at least 91 events planned across the metro during March. The events already confirmed are expected to attract about 300 000 attendees.

City officials say the packed calendar will provide a major boost to tourism, with hotels, restaurants, transport operators and retailers set to benefit from increased visitor numbers.

Mayoral Committee Member for Safety and Security, JP Smith, says March is traditionally one of the City’s busiest months for events. Four of the major events alone are expected to generate a combined economic impact of around R1.8 billion.

“It is a powerful demonstration of how events drive economic growth while showcasing the very best of Cape Town to the world.”

Highlights include the Cape Town Cycle Tour taking place this weekend, the Cape Town Carnival, the Cape Town International Jazz Festival, and the Absa Cape Epic prologue.

For more information on these and other events hosted in Cape Town, visit www.eventsincapetown.com.