Cancelled, Not Defeated: What the Cape Town Marathon Taught Us About Crisis Communication
Category: Lifestyle
In light of the Cape Town Marathon’s cancellation this past weekend, Founder and Managing Director of Reputation Matters, Regine le Roux, shared the following reflection piece looking at how the organisers managed their communication during this unexpected event: Days of carbo-loading, litres of hydration, Vaseline in strategic places, number pinned, outfit ready, and a restless night behind us. Race day was here. The Cape Town Marathon 2025. I picked up my friends
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It’s been an emotional roller-coaster ride of a Sunday for both the organisers and the 24,000 runners of the cancelled 2025 Sanlam Cape Town Marathon. With thousands of runners lined up this morning, getting ready to show off months of hard training, the news broke that the 2025 edition of the race had to be cancelled due to severe winds. The organisers say the winds were so bad the night before
The 2025 Sanlam Cape Town Marathon was cancelled early this morning due to severe overnight winds that continued into Sunday morning, causing extensive damage to event infrastructure in Green Point. The decision was made at 4:45 am, with notifications sent out at 5 am via WhatsApp messages, social media platforms, and official communications to local radio stations, media partners, and key stakeholders. Around 24,000 runners were expected to start the race






