The City of Cape Town has received yet another accolade!
The City’s ‘Choose Cape Town’ film has won big at the International Tourism Film Festival Africa 2024.
The marketing video, which highlights the Mother City’s diverse appeal, won the silver award at the recent awards.
The Mayoral Committee Member for Economic Growth James Vos accepted the award at a ceremony last week.
The short film, nominated in the Tourism Videos section, captures Cape Town’s diverse appeal through six themes: visit, live, work, study, play and invest.
It is featured at trade shows, on social media such as YouTube, and on the website, www.thisis.capetown
Vos says the City is honoured to have been recognised for this film.
Our goal was to capture the essence of Cape Town’s variety and inspire travellers worldwide to choose our city. I must thank our Place-Marketing team and Soapbox Films for their incredible work.
The ‘Choose Cape Town’ campaign extends beyond the film, using shorter edits to target specific interests in key markets. For example, the campaign in Brazil focused on ‘play and study’, while in the US, it emphasised ‘visit and live’. In Germany, the focus was on ‘visit and work’.
Vos says the Mother City offers endless adventures for nature lovers, foodies, culture vultures, families, friends and solo travelers.
He further stressed the importance of the ‘Choose Cape Town’ campaign as a call-to-action for visitors to experience the city’s unique charm.
It was our priority to see this campaign implemented, knowing it would draw visitors and stimulate economic growth. This promotion is part of our strategy to boost tourism volumes and values. We are showcasing these promotions on airlines, in airports around the world and through digital campaigns in key source markets including the US, Germany, UK and Brazil.
The campaign also complements Cape Town’s impressive air connectivity achievements, with the Mother City now boasting connections to 31 destinations around the world.
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