A new partnership between the destination marketing organisations of Cape Town, New York and Berlin, is set to showcase the Mother City to potential tourists from these two major travel hubs.

Cape Town Tourism, New York Tourism + Conventions, and visitBerlin launched the world’s first three-way destination marketing organisation (DMO) partnership, on World Tourism Day, 27 September.

The launch saw the debuted of the One Small World travelogue, a documentary-style short film providing a snap-shot of what TimeOut’s top three best cities have to offer visitors.

The film tells the story of three famous locals who cross oceans and continents to share their love of their hometowns, “discovering how their similarities bind them closer together and how their differences help them grow stronger.”

Enver Duminy, CEO of Cape Town Tourism, says the initiative will promote transformative travel experiences between the three cities.

“In a world where differences are often a source of division, this campaign unites three iconic cities – Cape Town, New York, and Berlin – across three continents, showcasing the transformative power of travel. It is a testament to how collaboration and shared experiences can bridge divides and celebrate diversity.”

Duminy says One Small World provides a unique platform to celebrate our shared humanity while highlighting the distinctive qualities that make Cape Town a special destination.

“This partnership aligns perfectly with Cape Town’s inclusivity, sustainability, and cultural exchange values. We believe that by showcasing the diversity of our city, from the vibrant streets of Bo-Kaap to the breathtaking views of Table Mountain, we can inspire travelers to open their hearts and minds to new experiences and perspectives.”

The Mayoral Committee Member for Economic Growth and Tourism James Vos highlights the significance of the partnership:

“One Small World is not only a celebration of culture, but a powerful platform for expanding Cape Town’s reach in key international markets. By joining forces with New York and Berlin, we are driving economic growth in the tourism sector and creating opportunities for our local communities.”

Vos explains that the aim is to expand Cape Town’s tourism reach through global partnerships.

“This way we stimulate both supply and demand, attracting more visitors to our shores and generating economic spinoffs that make solid business sense, exactly why we have Cape Town Tourism as the vehicle to achieve this.”

The One Small World travelogue, which lies at the heart of the partnership, will be distributed as a digital content campaign across the three cities’ social media platforms.

These platforms have a collective following of over 4.5 million people and an impressive average organic engagement rate of 3.5%, which is 2,4% higher than the industry average.

Through this collaboration, each city will gain valuable exposure to new markets and increase brand visibility and reach across networks in the United States, South Africa, Brazil, Germany, Italy, and the United Kingdom.

Coming on board as a key sponsor in support of the initiative, and integral in connecting the three cities through air travel, is United Airlines.

Follow the journey on social media @LoveCapeTown, @nyctourismnews and @visitBerlin, and engage using the hashtag #1smallworld.

Watch the One Small World travelogue HERE.