Mattel hopes that its new Barbie with Down syndrome doll inspires children to tell their stories through play. The doll forms part of its collection of the inspirational Barbies, which aim to raise awareness, reflect the real world and combat stigma.

The doll became available in South Africa earlier this week, ahead of National Down Syndrome Day in the country – commemorated on 20 October every year.

Mattel’s vice president, Lisa McKnight, says Barbie plays an important role in in early childhood experiences.

“We are proud to introduce a Barbie doll with Down syndrome to better reflect the world around us and further our commitment to celebrating inclusion through play.”

The theme for this year’s National Down Syndrome Day is “empowering dreams, embracing diversity” and the organisation Down Syndrome Association South Africa (DSSA) says communities must unite to shed light on the condition and the challenges that go with it.

DSSA’s Ancella Ramjas says the new doll is a powerful symbol of inclusivity and representation.

“This presents a unique opportunity to work with Barbie SA to educate, empower and promote acceptance towards a more inclusive world, where everyone’s uniqueness is celebrated.”

Tineke Ganz-Malan, of the Western Cape branch of the DSSA, says the great thing about awareness is that it helps us understand – in this context – that people with Down syndrome are very capable of being productive members of society.

“They are just like us. They have dreams like us… It may just take them a little bit longer to get to where they need to be, but they will get there. There’s definitely been a shift in the mindset of people [compared to 60 years ago], and that’s all through raising awareness.”

Ganz-Malan also welcomed the new Barbie doll, and added that she’s especially happy that the doll is like any of the other, capable of anything the other dolls are.

The doll is sold at stores nationwide, and currently costs R279.00.