Less than a week after announcing the first 39 athletes to represent Team South Africa at the Olympic Games in Paris in July, the official South African team kit has been unveiled.
The South African Sports Confederation, Olympic and Paralympic Committee (SASCOC), and their apparel partner, Mr Price Sport, on Tuesday unveiled the kit that will be worn by athletes at the global event.
The kit launch was held at the Cradle of Humankind World Heritage Site in Maropeng, in homage to the inspiration behind the designs. The new kit designs feature several South African landmarks, including the natural flora and fauna found in the South African landscape.
The venue for the unveiling was equally inspired by the fact that the organisers of the Paris 2024 Games have selected many iconic venues for their events. The Eiffel Tower will be the venue for Beach Volleyball, the Seine River will be used for the Opening Ceremony for the Olympics and the open-air swimming competition. The Opening Ceremony for the Paralympics will be held at the Champs-Elysées and Place de la Concorde.
@MrPriceSport did the things. The @TeamSA2024 olympics kit is out of this world.
It’s made local, and we are here for it#BuyLocalToCreateJobs#ForMyCountry pic.twitter.com/imeO85mPFp
— Proudly South African (@ProudlySA) May 21, 2024
The Olympics will be staged from 26 July to 11 August, with 10,500 athletes competing across 329 events. The Paralympics will be held from 28 August to 8 September, featuring 4,400 athletes in 549 events.
The design inspiration of the new kits has also been incorporated into the opening ceremony clothing, which was all made locally in KwaZulu-Natal.
The relationship with Mr Price Sport started in 2021, with Team South Africa wearing Maxed Elite-branded kit for the postponed Tokyo 2020 Games. Team South Africa athletes also wore the Maxed Elite kit at the 2022 Commonwealth Games in Birmingham, England.
“Mr Price Sport is a truly unique South African brand, and having them kitting out our athletes and being our apparel partners on the biggest stage in sport shows that we’re all in this together.” SASCOC president Barry Hendricks.
“What makes this partnership even more special is the union of the two proudly South African brands/teams, Mr Price Sport and Team South Africa coming together to compete on the world stage. What better way to unite a nation than through the “Power of Sport.” Mr Price Sport Head of Marketing, Philippa Feher
Maxed Elite is Mr Price Sport’s premium brand, engineered for peak performance. The breathable fabrics and moisture-wicking technology are designed to keep you cool and dry, making it perfect for any athlete competing at their peak.
