Mattel has announced that Barbie is honouring its first African role model Lerato Molapo aka LIRA, for breaking boundaries for the next generation of girls.
The company said Barbie is a brand dedicated to inspiring the limitless potential in every girl and Mattel has been on a mission to honor diverse role models, both modern-day and historical, who help pave the way for the next generation of girls.
As Barbie continues its 60th anniversary celebrations worldwide, the brand is honoring LIRA as the next Barbie role model to be recognized with a one-of-a-kind doll, which is the highest honor from the Barbie brand. LIRA joins role models or “Sheroes”, female heroes who continue to break barriers including Ibtihaj Muhammad, Maya Gabiera, Chen Man and Misty Copeland.
Lira said:
“I’m deeply honoured to be Barbie’s first African role model and am excited to align with brand that is on a mission to show girls more diverse role models”.
“I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll. This is an enormous gesture and affirmation that the world is celebrating Africa for who we are, and I am very grateful.”
What a beautiful way to honour our fabulous songstress ahead of International Women’s Day.
Visit www.Barbie.com/rolemodels for more information on the global role models and programme.
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