Dave Hutchison left the corporate world 10 years ago to bring an idea to life – a brand that goes beyond business. He joined Ryan in studio to chat about Sexy Socks and what brought the idea to life.

For every pair sold, they donate a pair of school socks to a child in one of South Africa’s underprivileged schools. As of July 2024, they will have donated over 500,000 pairs! This Winter, we want to get involved with Sexy socks to help those in need.

How can you get involved? You can nominate a school who you would like to see receive school socks; buy a pair of Sexy Socks at any of their stores, online, or at any of their retailer partners; use Sexy Socks as your corporate gift for your business this year, with bespoke design offerings of our classic designs off the shelf. For EVERY pair that is sold, a pair of school socks will be donated to a child in need in South Africa.